Brand Integrity Officer | DW as an organization: leadership, oversight and structures | DW | 17.06.2022
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Brand Integrity Officer

Çağda Yıldız is responsible for promoting DW's values, as defined by the Deutsche Welle Act and mission statement, within DW and its business relationships.

Çağda Yıldız was appointed Brand Integrity Officer (BIO) in May 2022. The Brand Integrity Officer reports directly to the Director General and is tasked with promoting DW's values, as defined by the Deutsche Welle Act and mission statement, both internally and, in particular, in DW's business relationships.

An important part of the role is to pay close attention to possible reputational risks for DW. The BIO therefore has a central role in protecting the DW brand and reputation. Furthermore, he will contribute to the development of value and brand promises by DW. In this capacity, he will work closely together with DW Compliance Officer Annelie Gröniger.

Yıldız joined DW in 2014 and most recently worked in the corporate strategy department. Here, he oversaw the development of strategies for the Turkish, Arabic and Sports services, as well as for Culture and Lifestyle. He also prepared the evaluation reports for 2017 and 2021. Prior to that, he led company-wide strategic projects such as 'DW 2035', the on-demand strategy and the strategic direction of +90.

Yıldız studied economics at the School of Oriental and African Studies in London and political science at the École des hautes études en sciences sociales in Paris.