DW's global reach in 2020
TV remains the strongest broadcasting platform for DW with 111 million users a week. 80 percent of TV usage came from DW broadcasts and switching to partner stations.
More than three-quarters of the online usage can be attributed to videos. A similarly high percentage interact with DW content on their smartphones or tablets. Cooperation between DW's editorial services and the Audience Development team further enhanced the profiles of DW's social media accounts, aligning them to the evolving, individual needs of users in different target regions. This has led to strong growth, especially on Facebook and YouTube.
Online usage has grown tremendously in the last years as shown in the above graph. Among the most viewed formats on their websites are DW News (in English, Spanish and German), the Spanish-language show En forma and the platform for African youth The 77 Percent. Podcasts such as the German language Langsam Gesprochene Nachrichten (slowly spoken news), which forms part of DW’s German courses, also contributed to the expanding online usage.
In radio, the expansion of the partner network in the African target markets generated growth. Around 90 percent of DW's radio usage takes place via FM partners. The use of DW radio services, which has remained stable in recent years, is now showing a strong increase with 12 million more radio users per week compared to 2019. Radio usage has once again increased considerably especially in DW's broadcasting languages Hausa, Kiswahili and French.
The demand for DW content continues to be particularly strong in sub-Saharan Africa mainly due to higher usage of radio services and the expansion of regionalized TV services. In Europe, the Middle East and North Africa, the use of DW TV and online services also increased significantly.
