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Our values, mission and vision

DW's object is the provision of impartial news and information and the promotion of cultural dialogue and freedom of opinion.

DW Corporate Communications | DW Made for minds
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Made for Minds – DW at a Glance

DW (Deutsche Welle) is Germany's international broadcaster. It provides journalistic content worldwide that is regionally-relevant, dialog-oriented and available in more than 30 languages. In addition, DW Akademie promotes the development of independent media in over 50 countries.

What we do

  • We provide impartial news and information for audiences worldwide and produce content "Made for Minds." As Germany's international broadcaster our programs reflect Germany as a liberal democracy rooted in European culture. We also produce distinctive, regionally relevant and dialogue-based content in 32 languages.

Who we are

  • Employees from more than 140 nations supporting DW in fulfilling its mission to promote understanding among different cultures and nations.

Our brand core

  • Unbiased information for free minds

Our mission

  • As an international broadcaster, we provide impartial news and information giving people worldwide the opportunity to form their own opinions, assess issues of local and global significance so that they could participate in social debates as active and informed citizens.

Our vision

  • DW is a key digital information provider that inspires users worldwide with regionally relevant, on-demand content that promotes dialogue. DW Akademie is Europe's leading institution for media development.

Our values

  • We are open-minded, rational and straightforward.
  • We stand for freedom, innovation and dialogue.

Our audience

  • We reach out to young people, opinion leaders, those actively involved in public debate, and everyone striving to understand what is happening in the world.
  • Our German language content caters to German speakers abroad and German language learners and educators.

Our focus

  • Our audiences are at the heart of everything we do. They turn to DW because we report independently on what is changing the world politically. We tell solutions stories that promote dialogue and reflect DW's objects around six topic areas.

Our focus topics

DW's distinctive content centers around six focus topics that promote:

  • Freedom and human rights
  • Democracy and good governance
  • Free trade and social justice
  • Technology and innovation
  • Health education, nutrition and environmental protection
  • German and European culture